Benutzer flatburger schrieb:
In Europa ist DAB+ als Standard eingeführt. Hier gibt es bereits eine Ausstattung der Haushalte von ca. 25% und sämtliche Neufahrzeuge sind mit DAB+ ausgrüstet. Jetzt noch nach amerikanischen Vorbild umrüsten macht daher keinen Sinn.
Die Quotenmessung im terrestrischen Bereich ist sowieso Unfug:
About Us
We launched Smooth Jazz 247 in June 2011. It is designed to be a replacement for the terrestrial FM smooth jazz stations that were so popular in the years leading up to that point. By the time we launched the channel, most of those FM stations had gone or flipped formats. We believe that there are millions of people that love smooth jazz and still want a smooth jazz station to tune in to. Most web radio channels provide a good supply of non-stop music, but it was felt that a lot of people would enjoy some presenter dialogue along with it too.
So that was the plan, and it seems to be working. Smooth Jazz 247 is now one of the biggest radio channels on the web in this genre, with many thousands of people tuning in for their daily smooth jazz fix. The DJ content is designed to be fairly minimal, but hopefully enough that our listeners feel that they have some company throughout the day. From the feedback we receive it’s apparent that many people enjoy our daily globetrotting as we take you on a musical journey to the studios of our presenters. More details about them and their locations on the presenters page,
For the record, Internet radio provides a great deal of statistical data that has never been available to terrestrial broadcasters, since every listener has a firm connection to the server playing the stream. For instance, we are able to determine what song was playing when a listener tuned away. Over the years such information has been most helpful in determining which songs are working, and which songs aren’t. As a result, we have come to the conclusion that all the audience research and focus groups that the terrestrial smooth jazz stations used to tweak their content resulted in a lot of misinformation and consequently bad programming decisions that let to the ultimate demise of what was for many years a very profitable radio genre. They had it right in the first place. It wasn’t broken so it didn’t need fixing. The many well attended festivals and live appearances that are still ongoing today would tend to support that theory.